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Facebook and Instagram ads

Facebook ads that end in a message

We build campaigns on Facebook, Instagram, Messenger and WhatsApp for messages, appointments, sales or job candidates. The ad account is yours, and you pay the spend directly to Meta.

You can hire ads even if someone else makes your organic content. Initial term: 3 months.

What the ads are for

One clear goal, measured in the business

The usual starting point

WhatsApp messages

Someone writes, and your team quotes. We measure conversations. You tell us how many appointments or sales closed.

When a form fits better

Leads

Meta lead forms or your website form, for services, appointments and companies that sell by quote.

If you already have a site or store

Visits and sales

Traffic to a landing page and catalog sales on Facebook and Instagram, measured with the pixel.

If you hire often

Recruiting ads

Campaigns that bring candidates to open roles, within Meta's employment ad rules.

Before a sales push

Recognition

Reach so more of the right people know the brand before you ask them to write or buy.

Health, finance, employment

Platform rules

Those categories limit targeting. We review them before launch, and health ads also follow COFEPRIS requirements when they apply.

The account is yours

Your card, your account, your ads

Spend moves from your card to your Meta account. We manage structure, creative, tests and the report. If you change agencies later, the account stays with you.

Ad spend goes from the client's card to their own ad account. The agency only manages it.
Process

How a campaign starts

  1. Offer and measurement

    We define the result you want, who the ads speak to and how we will count a message, an appointment or a sale.

  2. Account and pixel

    We set up the business portfolio, ad account, pixel, events and WhatsApp connection, all in your name.

  3. Creative and tests

    Up to 6 images or short videos a month, with copy, from your real photos. We test ads and audiences.

  4. Adjustments and report

    We review twice a week. Each month you see spend, reach, cost per result and what to change next.

Questions

Questions about Facebook ads

Do I pay the ad spend to you?

You pay the ad spend directly to Meta, with the card on your own ad account. We join as a partner to set up and optimize. Management fees go in the proposal.

Do you answer people who write from an ad?

Your team handles messages and leads. We measure the campaigns and tell you which ad to keep. Results also depend on how fast your team replies.

Do I already need organic social content?

You can hire ads on their own. Monthly organic content is social media management, sold separately or in the same plan.

Can you guarantee sales?

A specific number of sales cannot be guaranteed. What we measure is spend, reach, cost per result and, from what you report, closed appointments or sales.

Do I need a website?

For WhatsApp messages, a profile is sometimes enough. For visits and sales, the campaign needs a landing page or website with a form or a WhatsApp button.

How much do Facebook ads cost?

You set the ad budget and pay it to Meta. Setup and monthly management go in a proposal with 3 options, within 48 hours, based on what you want to achieve.

Want ads that start conversations?

Tell us what you sell and who answers messages. We will say whether Facebook, Google or both fit.

Pairs well with

So the click has somewhere to land

Google Ads

To show up when someone is already searching for what you sell.

See Google Ads